SOVA is launching its first major media campaign in October 09 looking at how split second decisions which affect lives.
Research commissioned on SOVA's behalf by Lucre revealed that 60% of Britons have made a decision which had a negative
impact on their lives - but, refreshingly from SOVA's point of view, two thirds believe in second chances for everyone
and 82% believe a positive role model can deter young people from a life of crime.
The campaign saw SOVA achieve excellent regional media coverage - with a host of radio interviews lined up for the CEO
to front The campaign was supported by Britain's Got Talent winners Diversity and we also workied with former
Premiership footballer Jamie Lawrence who spent time in prison and now runs a football academy to help keep young people out of trouble.
The three sound clips shown below are sections of radio broadcasts featuring Janet Crowe (CEO) taken from BBC Sheffield, Colourful Radio and Yorkshire Radio.
